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For a 30-year-old company, the pursuit of stability seems to be the general trend. But for HOdo menswear, it is ushered in a new peak that can be climbed. Affected by the epidemic, all walks of life have been hit by the market, and the clothing industry is no exception. According to the National Bureau of Statistics, the retail sales of clothing products per unit in the first half of 2020 totaled 360.9 billion yuan, a year-on-year decrease of 21.8%. The performance report of the stock for the first half of 2020 shows that the company's net profit attributable to the parent increased by 11.54% year-on-year, showing an upward trend despite the trend.

In terms of products, continuous innovation and always reliable product strength are the inexhaustible driving force leading the evolution and upgrading of HOdo menswear. HOdo menswear always takes the creation of high-quality differentiated products as the primary goal, and innovates through the old and creates high-quality new products. High-tech fashion items such as split Oxford shirts, 4th generation HOdo 3D high stretch pants, and warm velvet shirts. In terms of services, as early as last year, HOdo Menswear launched an intelligent omni-channel ecosystem, which provides consumers with the most convenient and high-quality products through online ordering store delivery, online ordering warehouse delivery, store ordering neighboring store delivery, and store ordering delivery. Shopping services, and around the "customer first" work center, experience officers are frequently invited to experience the new HOdo Menswear.

Since its inception in 1957, with years of experience in fabric processing, HOdo people have never changed their original intention to create "comfort". In order to continuously upgrade the user's comfort experience and shape the "second skin" of the human body, HOdo Menswear has made great efforts in fabric optimization: regularly collect user experience, develop new fabrics, and repeatedly test the perfect combination of fabrics and patterns, which can be confirmed in every product of HOdo Menswear.